What I’ve Learned about Attitude after 2 Years of Business and Thousands of Sales

It’s the Energy Shop‘s second anniversary, and I love to write a big post every year to celebrate how far it’s come and what I’ve learned. It started with: 450 Sales on Etsy in the First 3 Months and 1,000 Sales and Counting in Year 1 As I began to gather what I’ve learned in the last […]

3 Ways to Give Your Customers Exactly What They Want

What you think your customer needs and what your customer actually wants are often two very different things. It happens all the time at the Energy Shop: I design a bracelet that I’m sure will be a hit, and it sits on my virtual shelves for weeks. At the same time, I list a new […]

Interview: Runaway Success with One Clay Bead

    I was delighted to score an interview with Lee of the very popular One Clay Bead. Her work is often featured on Etsy’s front page, and she’s the first to admit that  the success of her Etsy store is like a “runaway train.” She’s on Craftcount’s top 25 list for ceramic and pottery sellers, as […]

Marketing Creativity is Now on Etsy!

Market Your Creativity is this blog’s new Etsy storefront. I recently reached my Energy Shop sales goal of 1,000 sales and counting in its first year of business (in a saturated market, no less), and I am bursting with ideas to share.  You can find most of those ideas here at the Marketing Creativity blog […]