3 Ways to Give Your Customers Exactly What They Want

What you think your customer needs and what your customer actually wants are often two very different things.

It happens all the time at the Energy Shop: I design a bracelet that I’m sure will be a hit, and it sits on my virtual shelves for weeks. At the same time, I list a new stone that I’m not sure will appeal to anybody, and it sells out that day.

The smudge sticks that never sold!

In fact, when I opened shop I thought my Feng Shui supplies would attract customers, and I hoped my gemstone bracelets might interest a few along the way. I created a few pieces of jewelry and sold out of them in the first week. A year later, I still had the full stock of Feng Shui supplies I started with, but I had sold more than 1,200 bracelets.

Your customers and clients are always telling you exactly what they want, and to figure it out, all you need to do is make sense of their patterns.

  • Learn and use the customer’s language. Pay attention when reading their comments and feedback. That way, you can begin to use the same words they use in your listings. Their words represent the things they value, such as: beauty, fast shipping, cozy, bright, comfortable, etc. My customers often comment on quality, so I offer a quality guarantee at the end of every listing in my shop.
  • Ask for their input. Once when I was hosting a customer appreciation special, I went to my Facebook fan page and asked my customers what attribute they were looking for more of in their life (i.e. peace, wealth, love, stress relief, etc.). It was just another case of what I think they need vs. what customers actually want. The response to my request was overwhelming, and none of it matched what I thought they would be looking for in a sale.
  • Repeat what works. I am trying to practice what I preach on this one, because I often sell out of best-sellers and never think to restock them. If one of your products sells out as soon as you list it, be sure to replace it. It’s a winner, and you want to keep it in stock. Even if the replacement stock doesn’t sell out as quickly as the first batch, rest assured that it’s presence improves the overall look and quality of your shop.

Until next time~

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